Growing together since 1965
The FPFC is governed by a volunteer Board of Directors and an Executive Committee of professionals from all produce and floral industries sectors. In addition, committees handle specific tasks related to the Council’s events and industry relations.
Don't Miss Out - Calendar of Events
The Fresh Produce & Floral Council holds monthly events for the fresh produce & floral industry. Don't miss out on upcoming events!
- The 2024 Holiday Fundraiser Reception is a festive and charitable event benefiting Caterina’s Club. It will take place on December 4, 2024, at the Cerritos Sheraton from 4:00 p.m. to 7:00 p.m. Don't forget to register now!
The Produce News
What's New at The Produce News
The Produce News has been covering fresh produce around the globe since 1897.
The Produce News and the Fresh Produce & Floral Council have created a sponsor partnership agreement that will align two of the most prominent and respected institutions in the industry with the goal of further raising the profile of each.
The FPFC Apprentice Program
To help prepare tomorrow's industry leaders, the Fresh Produce & Floral Council has established the FPFC Apprentice Program, a benefit offered to member companies from food safety to logistics.
Executive Sponsors
Advertise in the
Fresh Digest
Reach Thousands of Retailers Who Aren't Reading the National Trades
Donate to the FPFC Apprentice Program
Donating to the FPFC Apprentice Program is 100% tax-deductible. Learn more about contributing today.
Contact Us
We want to hear from you!
Fresh Produce and Floral Council75 W Nuevo Road STE E
PMB 705
Perris CA 92571
714.739.0177
info@fpfc.org
Social Media
Industry News
And Now U KnowVideo news for the fresh produce industry
Food Marketing InstituteIndustry trade association of suppliers, retailers, and wholesalers of food
Fresh PlazaGlobal fresh produce news The Shelby ReportYour Source for Grocery News and Supermarket Insights The PackerThe nation's leader in agriculture content, data, and business insights
Fresh PlazaGlobal fresh produce news The Shelby ReportYour Source for Grocery News and Supermarket Insights The PackerThe nation's leader in agriculture content, data, and business insights